SOCIAL MEDIA OPTIMIZATION

SOCIAL MEDIA OPTIMIZATION

Social media optimization is more art than science, as it can be difficult to come up with a consistent formula for creating shareable content. That said, social media optimization is gaining importance as social sharing is increasingly being integrated into search results. The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines, and more frequently included in relevant posts on blogs, podcasts and vlogs.

• Increase your link engagement
• Make tagging and bookmarking easy
• Reward inbound links
• Help your content travel
• Encourage the mashup

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